Branding photos are an integral part of your business strategy. Let’s not mince words about this, they are so important because people buy things moreso because of their emotions than being practical. I mean, let’s discuss my latest Amazon purchase! When I get into my Internet rabbit hole and I am convinced to purchase something, you bet your butt photography played a part in convincing me to buy something! In fact, the last two online purchases I made were because a sponsored post came up on Instagram that resonated with me and I decided to buy it! The images used to lure me in were clean, crisp, showed off exactly what the item could do for me and their site felt professional. All this to say that imagery for your business and brand plays a huge part in that buying emotion!! Thus branding photos for your business can have a huge impact on your income.
So you have all these pictures and you’re almost overwhelmed at what to do with them all. Yes, a good chunk are perfect for social media but how else can you use them? Let’s dig into it!
I just talked about this–social media is the bestest place for these amazing photos! Let us count the places: Facebook, Instagram, LinkedIn, Pinterest and Twitter are a start!! And depending on your ideal client and where they hang out, your strategy for posting these images and their frequency will play a factor. In fact, posts that include an image receive 120% – 180% more eyes on it and people engage with the post more. That’s HUGE!! Further to the point, Facebook posts with images have close to 40% more interaction. And when you think about how much the algorithm tries to stifle your posts so you will pay for advertising, this number resonates even more. (more…)