When I first started talking with Melissa and Julia from Define + Design, it was apparent that they had a clear vision for their branding photos. In fact they are one of the most organized clients I have worked with! Their organization and clear vision means they had a super strategic branding session. So what was their vision? Let’s dig in!
Melissa and Julia wanted photos that showed off their sense of humor, their friendship story and their business story. Important things to be in their photos, besides themselves were donuts, coffee, tea and their kids toys. Since their ideal client is a working mom, having elements of their children in the photos was important to them. On top of that, they wanted images of themselves working at a desk, on their laptops, deep in discussion, one the phone, and desktop flat lay images. Their brand colors are teal and purple, so I advised them to not only have items on their desk photos in those colors, but to also have their clothing have some of those colors. Having a clear vision was a huge element in making this a strategic branding session.
What they do
Define + Design work with small businesses and help them define their brand in a way that resonates with who they are and what they do. They work with small businesses on their branding, web design, content strategy and social media strategy. With a background in writing, communication, coaching and consulting, these women have been helping people leverage their strengths for years. Now they are doing it on their own terms!
I think when you see the photos, you will see how their vision turned to life. A good strategy helps turn images into branding magic!
A few weeks ago I wrote about what exactly a branding session is. Missed that one? You can find it here! Today we are going to dive into how to plan for one for you business. Knowing what you need to have captured before reaching out to a photographer is of paramount importance. One reason for this is that you, as a business owner, need to know what pictures are needed for your website, social media and print. Thus, knowing how to plan a branding session will get you to where you want to be!
Truly, I cannot tell you the amount of times I have had an inquiry where the business owner didn’t know what they wanted for their photos. They assumed that the photographer, myself, would know this for them. Unfortunately, this is not the case. My role in all of this is to capture what you see in your head.
What do you Need?
In my previous blog post I went into different possible images you might need taken. To really know, you need to audit your business and see what photos are lacking and where.
- do you need head shots for your website?
- what about more casual images of yourself for social media?
- do you also need pictures of yourself in action?
- or do you sell product? do you have pictures of it? or pictures of you making it?
- how about layflat images of your product or items that speak to your ideal client?
From this list you get a great sense of what your branding session will start to look like. (more…)
Branding photography, I have found, can be a mystery to people on what it truly is and what it accomplishes. It’s also known as ‘personal brand photography’, ‘storytelling brand photography’ and ‘commercial photography’. If this is throwing you a little bit, let’s dig into why all of these names are acceptable for this kind of session.
When a fun, quirky virtual assistant needs badass branding photos, that’s where I come in! When I received Tanesha’s inquiry, I got excited. She wanted color, she wanted balloons, and she sounded so fun! She knew exactly what she wanted her photos to look like, and it my job super easy. As well, she confessed that she was super nervous, as she had never had a photoshoot before. So I made it a goal to make her feel confident for her session.
Tanesha wanted photos of her “in action” at a desk. She saw in her head a mood board behind her, like her creativity had come to life. She wanted photos of herself on a laptop or iPad, so that on her website people could put a face to the name, and see her working for them. As well, she had already made an amazing mood board with her ideas, and it was clear and concise what she wanted. And if you look at the pictures below, you will see how well all this worked out!!
Tanesha In the World Story
Tanesha also wanted photos of her around Houston being fun. She wants to appeal to female entrepreneurs who are creative, so showing off her fun side, with balloons and well known places around Houston was important. I love how we were able to get photos before the Sugar and Cloth color wall and stairs were removed. This stairs were my favorite and I am sad/pissed they have been repainted. But I digress!! We got some great photos that were fun and showed off her personality. And it included confetti, so how can you go wrong?? Exactly! You can’t!!
You can check out her website and see how she can up-level your life HERE!
One of my favorite things as a branding photographer is to capture products small businesses have poured their heart and soul into. Sprinkle Pop is one of the most fun Houston companies I have paired with. I found her through my friend Jennifer, and it was instant love. Her sprinkles are colorful and whimsical. They inspire bakers to create amazing things! Also, she made a Canadian mix two summers ago and I might have bought more than I needed!
Liz, the brains behind Sprinkle Pop, hired me to capture her Halloween and Christmas setups. She brought in cakes, cookies, cake balls and her festive sprinkles. We did lots of setups and they showed off the fun additions Liz puts in her sprinkle mixes to make them unique. A personal favorite of mine were the snowmen and spiders. I want to have a favorite setup, but when I look at them again, it’s impossible. You can see how Sprinkle Pop inspires bakers.
After you look through these images, I would love to know which setup is your favorite!
Branding photos are an integral part of your business strategy. Let’s not mince words about this, they are so important because people buy things moreso because of their emotions than being practical. I mean, let’s discuss my latest Amazon purchase! When I get into my Internet rabbit hole and I am convinced to purchase something, you bet your butt photography played a part in convincing me to buy something! In fact, the last two online purchases I made were because a sponsored post came up on Instagram that resonated with me and I decided to buy it! The images used to lure me in were clean, crisp, showed off exactly what the item could do for me and their site felt professional. All this to say that imagery for your business and brand plays a huge part in that buying emotion!! Thus branding photos for your business can have a huge impact on your income.
So you have all these pictures and you’re almost overwhelmed at what to do with them all. Yes, a good chunk are perfect for social media but how else can you use them? Let’s dig into it!
I just talked about this–social media is the bestest place for these amazing photos! Let us count the places: Facebook, Instagram, LinkedIn, Pinterest and Twitter are a start!! And depending on your ideal client and where they hang out, your strategy for posting these images and their frequency will play a factor. In fact, posts that include an image receive 120% – 180% more eyes on it and people engage with the post more. That’s HUGE!! Further to the point, Facebook posts with images have close to 40% more interaction. And when you think about how much the algorithm tries to stifle your posts so you will pay for advertising, this number resonates even more. (more…)